Tuesday, January 15, 2013

time, space, and The Medium

"Ours is a brand-new world of allatonceness.  'Time' has ceased, 'space' has vanished. We now live in global village ... a simultaneous happening. We have begun again to structure the primordial feeling, the tribal emotions from which a few centuries of literacy divorced us."
~Marshall McLuhan, The Medium is the Massage

The title of this film, "The Medium," is both a reference to Mcluhan's classic, as well as a fitting name to the nature of the subject matter; the means in which we communicate. In this video, I sought to exploit today's rapid-fire digital communication, as a response to the specific McLuhan quote, "At the high speeds of electric communication, purely visual means of apprehending the world are no longer possible; they are just too slow to be relevant or effective."

I created to soundtrack in Garageband, using a mixture of natural and synthetic sounds and loops. The final shot of this film focuses on a quote that is printed on the back of Massage, book, which reads, "all media works us over completely." McLuhan's computer-aged philosophy, conveyed through ever-changing media, poses an opportunity for us to understand where we came from, and where we are heading.


  1. This is an incredibly, well-thought-out short film. You use powerful images that capture your message in a entertaining and unsettling manner. The music is an important element in every film, and you created a piece that helped to evoke different emotions throughout the seconds of the video. It definitely speeds up the pace of the visual elements and the heart beats of the viewers.

    I only have a question though, what is your take on this "ceasing" of time and "vanishing" of space that McLuhan talks about? From your film (assuming that we agree with McLuhan), I felt as if for you this rapid change is affecting our society, specially in the interactions between people. Would you say that you were aiming for that? or am I completely wrong?

    Great job, and hope to hear from you.

  2. I think this is fantastic! I absolutely love that you made your own soundtrack on Garageband. I also like that you used a shot of a quote from Massage.

  3. This is just awesome!!! I like the soundtrack, and just the quality of the film looks pretty professional. We should work on film together in the future. :)

  4. I love the "rapid fire" idea and the bits on Omegle. Oh man, I feel like you just captured all the simultaneous emptiness and fullness of the internet in one short film.

  5. I loved this idea! The video looks amazing and really got your point across. I love that constant question 'are you there?' especially because it really gets across the idea that the internet isn't really present - how do you know when you're talking to someone, or even if you're talking to someone, over something like Omegle? It's a very intriguing thought.