"Ours is a brand-new world of allatonceness. 'Time' has ceased, 'space' has vanished. We now live in global village ... a simultaneous happening. We have begun again to structure the primordial feeling, the tribal emotions from which a few centuries of literacy divorced us."~Marshall McLuhan, The Medium is the Massage
The title of this film, "The Medium," is both a reference to Mcluhan's classic, as well as a fitting name to the nature of the subject matter; the means in which we communicate. In this video, I sought to exploit today's rapid-fire digital communication, as a response to the specific McLuhan quote, "At the high speeds of electric communication, purely visual means of apprehending the world are no longer possible; they are just too slow to be relevant or effective."
I created to soundtrack in Garageband, using a mixture of natural and synthetic sounds and loops. The final shot of this film focuses on a quote that is printed on the back of Massage, book, which reads, "all media works us over completely." McLuhan's computer-aged philosophy, conveyed through ever-changing media, poses an opportunity for us to understand where we came from, and where we are heading.
